We have a team that specializes in more than 50 airports all around the world; with special focus in Latin America, US and the Caribbean; which knows how passengers move inside the airport:
How and what they consume.
When and where to reach them before boarding and after arriving in each city.
Combination digital technology + big data + innovation.
Leveraging revenues for the brands & shopping experience to customers.
Strategic media planning of how, where and when to communicate
Exclusive teams for global coordination & local execution campaign
Follow-up and supervision of the correct showing of the campaign
Rodrigo is the Managing Director of Smart Alliance and leads all the operations.
He has dedicated the last 18 years in the Luxury and Travel Retail Industry with solid background and proven experience throughout the Americas continent and extensive Europe.
He spent most of his professional career within the LVMH Group in the Perfumes & Cosmetics branch working along with different brands/maisons: Dior, Givenchy, Kenzo, Fendi & Pucci and held Top Management positions in US & Argentina. He has also worked for Dufry AG in the Argentinean duty free shop InterBaires and in the Wines & Spirits Industry for top Argentina’s premium/boutique wineries such us Salentein & Mendel Wines.
Rodrigo works directly with Smart Alliance customers and his obsession is to propose the best innovative advertising business models and optimize execution while generating revenues and brands impact.
He has a Degree from IAE Business School, Austral University.